October 31, 2019
RETAILERS BEWARE: USE OF ‘BLACK FRIDAY’ OR ‘CYBER MONDAY’ IN TURKEY REQUIRES CAREFUL THOUGHT
Black Friday and Cyber Monday are more than just an opportunity for shoppers to grab a bargain – they are global events that allows brands to connect with customers, sell products on a mass scale and reenforce brand identity. As such, use of the term by retailers and consumer-facing brands is widespread. However, in this guest post Yasemin Aktas, partner at Ofo Ventura in Istanbul, warns that use of the terms in Turkey is not without risk.