The Turkey Chapter of “Online Brand Enforcement 2020” prepared by Ozlem Futman, Yasemin Aktas and Irem Karasuleymanoglu and published by World Trademark Review is out now.
The Chapter focuses on practical brand protection strategies for the ever-changing electronic environment and analyses different strategies available in Turkish trademark practice to challenge with unauthorized use of identical or similar trademarks as domain names, router codes and keywords, or use in a similar manner with a commercial impression and online sale and/or promotion of counterfeits.
To view the guide in full, please visit here.